"Multi-year ssl server certificates save money and time while highlighting stability "
Let customers see that you will be around when they need you most - the future. This is especially true if you offer any sort of guarantee or warranty period. You must ensure that the expiry date on your SSL server certificate is as far into the future as you can afford. You will save valuable administration time both in removing the need to apply and install the certificate in subsequent years. Buy SSL Certificate for 3 years saves 66% of the application and installation costs. More importantly it minimises the chance of expiry. An expired SSL certificate effectively warns customers not to buy from the web site, as it is not trusted by their browser. While most certification authorities will e-mail you prior to the expiry date, a multi-year certificate reduces the chance considerably. It only requires a few visitors to abandon their cart and walk away for a multi-year SSL certificate to have paid for itself.