"How to convert the visitors that click"
"You have the opportunity to build confidence so grasp it with both hands!"
Clicking on the Padlock displays your SSL Certificate and your details
"Things you need to be aware of that your customers will see"
Your company details- SSL Certificates are issued to either companies or legally accountable individuals. Typically an SSL Certificate will contain your domain name, your company name, your address, your city, your state and your country. It will also contain the expiry date of the Certificate and details of the Certification Authority responsible for the issuance of the Certificate. Only certificates issued by High Assurance certification authorities will actually display your company details that your customers will reply upon when making a purchase
Expiry Date. When a browser connects to a secure site it will retrieve the site's SSL Certificate and check that it has not expired, it has been issued by a Certification Authority the browser trusts, and that it is being used by the website for which it has been issued. If it fails on any one of these checks the browser will display a warning to the end user. Make sure you renew your certificate with time to spare.
Some customers may look at the date and be concerned if it expires too soon. Check for the vendors who when you purchase before the expiry date will actually add remaining days to your certificate for free to avoid this problem. The other alternative is to make sure you purchase a multi-year certificate to minimise your set-up costs and demonstrate to your customer that you will be around in the years to follow. Find out which vendor provides the best value multi-year High Assurance certificates here.