"Use a Low Assurance SSL Certificate on your web site with extreme caution!"

"Low assurance certificates contain no business credentials and do not convey trust about your organisation"

Low Assurance certificates are used primarily by e-Businesses who unwittingly base their purchasing decisions purely on cost without being aware of the facts. The information presented here will help you avoid this sometimes very costly mistake.

But are low assurance certificates actually worth it? Certification authorities issuing low assurance products are able to save time by not performing any human validation of information submitted during the application process. This therefore means that no credentials are available within the certificate for consumers and browsers to verify.

How much would you pay to have your site trusted by your customers? - Trust is one of the greatest assets that a salesman, in other words your web site, can utilise. In knowing this, how much would you pay to be trusted? $10,000, $5,000, $1,000? The difference in price between the lowest cost high assurance provider and the lowest cost low assurance provider. is just less than $30. That's only $0.08 per day! Can your e-Business afford that? For most e-Business providers even the loss of one single customer per year would wipe out the 'cost saving' achieved through the use of a low assurance certificate. Browsers now actively display

What do the leading experts say? - Dr Colin Walters - "What is the point of encryption if you don't know who you are encrypting for" (http://www.instantssl.com/pdf/encryption.pdf)

"Low Assurance SSL Certificates with no entity authentication DO NOT deliver confidentiality or integrity. Why is this? Because confidentiality and integrity are the result of being able to encrypt and encryption requires authentication….."

Tell me why High Assurance is what I should use on my site

"High or Low Assurance"

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Tip: See what your competitors use!